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Our name

“ClinCapture” is one word, spelled with two big Cs. The ClinCapture logo is stylized with a little c at the beginning and a big C in the middle.

Our logo

We always pair our company name with the Captain icon. The Captain is always winking because he’s cool.

Cooper Medium is our brand typeface

It is current and classic at the same time, incorporating a modern return to sophiscated serifs while giving a nod to the heyday of technology advertising.

Cc

Avenir Next is our supporting font

It is a workhorse typeface, carefully chosen to support Cooper Medium in more functional moments. Its legibility balances the expressiveness of Cooper Medium.

Aa

Deep Purple is the ClinCapture brand color

#4C295E

It is current and classic at the same time, incorporating a modern return to sophiscated serifs while giving a nod to the heyday of technology advertising.

Functional Colors

#9370AE
#FFB51F
#3DD699

Accent and Background Colors

#1398AC
#E67E22
#E74C3C
#E0DEEC
#F4F0F9

Genuine photography

WIth the internet overflowing with generic stock photography, ClinCapture strives to use authentic photography of our customers, our team, and our communiuty, when possible. Photographs are often overlayed with a saturated purple filter to facilitate a visual cohesion with our brand colors. This example is #450676 at 40%.

Powerful product

ClinCapture’s Captivate is a leading platform for running clinical studies.

We help pharma, biotech, diagnostic, and medical device companies evaluate potentially life-saving treatments and diagnostics during their clinical trials. We hope that with this brand identity and design system, we underscore how we are uniquely dedicated to helping them with their mission.