The era of one-size-fits-all medicine is gradually coming to an end, making way for a more personalized
approach to healthcare. Personalized medicine, also known as precision medicine, tailors medical
treatment to the individual characteristics of each patient. This approach not only considers the patient’s
genetic makeup but also factors in lifestyle and environment, ensuring treatments are as effective and
efficient as possible.
Digital health technologies, particularly Electronic Data Capture (EDC) systems such
as Captivate® are at the forefront of this revolution, providing the tools necessary to make personalized medicine a reality.
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